785.271.5816 | info@fsea.com

2016 FSEA National Conference

April 3-5 | Rosen Shingle Creek Resort | Orlando, Florida | USA

The Foil & Specialty Effects Association has planned a mix of amazing programming, networking opportunities and a trade fair with industry suppliers – along with a little fun in the sun – while you are in Orlando.

Session Details

Sunday, April 3

Rock LaManna, LaManna Alliance
Rock LaManna is a Premier Business Broker and Business Advisor for the printing and print-related industries. As the President and CEO of the LaManna Alliance, he helps business owners determine the value of their company, the market potential, and aligns you with a strategic or financial buyer. With over 35 years of experience, LaManna created the LaManna Alliance to help owners make critical decisions in all facets of finance, mergers and acquisitions, operations sales and marketing, and recruiting.

• Young Alliance Workshop
Strategic Transition (Organic growth and exit/succession planning)
Rock LaManna, LaManna Alliance
This interactive workshop is open to both young and old alike, and will be ‘bonus’ programming for small and medium-sized companies going through a transition from one generation to the next. Rock will facilitate conversation and help guide the audience on the questions and answers you need when considering organic growth strategy and/or an exit/succession plan for a potential new generation coming in to run the organization.


Monday, April 4

Troy Nix, First Resources
Troy Nix is the President of First Resources, Inc. – an international association management company. Known for his spirit, enthusiasm and belief in American manufacturing, Nix will deliver an opening address that will focus on lessons in leadership and human perseverance. Professionals who have heard Nix deliver his opening address know that the first 30 minutes will spark emotion in each attendee's inner core. This year's message will focus on the importance of aggressively pursuing the endeavors of becoming a better leader, a better manager and better organizational contributor, thereby motivating conference attendees to strive for excellence.

• The Cadence of Your Leadership
Troy Nix, Executive Director, AMBA
Leadership is the most important aspect of running a prosperous company. If you are in pursuit of greater success, then become a better leader. If you want to become even more successful, cultivate your team to become better leaders. During this presentation, Troy Nix will break down leadership into its fundamental principles by using real-world experiences. Having worked for some of America's best leaders in the United States military and in the manufacturing sector, Nix will demonstrate the practical use of military cadence in today's business world. During this address, attendees will be challenged, attendees will be tested and attendees will be asked to truthfully reflect on how well they are "calling cadence" in their own organizations. Designed to strike chords deep within, the ultimate goal of this engagement will be for all individuals to dedicate themselves to improving one aspect of how they positively impact their people.


• The Value of Print Enhancements
Andrew Hurley, Clemson University, Scott Richey, Futura Marketing, David Hutchison, BrightMARKS
This presentation will offer an educational experience on how high-visibility enhancements can deliver brand identity; create shelf disruption and add value to packaged products on the store shelf. Scott Richey has spent over twenty years in private brand marketing and has experienced the power of utilizing high-visibility enhancements on packaged products. He will explain how enhancements fit into the strategy for the brand and discuss the drivers behind making the decision to use enhancements and the metrics involved for product selection. Dr. Andrew Hurley, Clemson University, will further discuss the development of the CUshop at Clemson University and how it has become an important tool for many companies in developing a strategy for brand awareness on the store shelf. He will discuss further the study developed in conjunction with the FSEA to observe the effects of high-visibility enhancements and test the hypothesis that an embellished package with foil and/or specialty coatings will increase attention to the product when compared to the same product without enhancements. David Hutchison also will discuss the results from the CUshop studies and the white paper that was produced from these studies. In addition, tips on utilization, design and implementation will be reviewed to achieve optimum cost savings and success when utilizing specific print enhancement processes.


• Ignite Sessions
Fellow peers involved with print finishing and decorating will share brief, impactful stories related to targeted topics in order to ignite ideas, challenge paradigms and create a call-to-action for audience attendees.


Daniel Dejan
With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. On the road 200 days a year, he is a hands-on, in-person resource—delivering presentations to designers, printers, corporations and paper merchants as well as to organizations at public and private events and conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs . As printing techniques have evolved, Daniel has embraced new technology by not only investigating creative and effective ways to use print and paper—but also by exploring and commenting on the layered and complex relationships between the print and digital worlds; merging new – communications technology and human interaction.

• Haptic Brain/Haptic Brand – A Communicator’s Guide to the Neuroscience of Touch
Daniel Dejan, Sappi Paper
Daniel Dejan has been an evangelist for the power of paper and print for the span of his career and is the face of the etc (education-training-consulting) Group at Sappi Fine Paper North America. Dejan will discuss the paper and printing landscape with a concentration on the Haptic Brain/Haptic Brand guide that will be available to all attendees. More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections. Haptic Brain/Haptic Brand looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This new publication examines haptics—the study of how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands.


• Open Forum Discussion: Metallic Foil Decorating – From Hot to Cold to Digital
Panel: Tim Self, Compact Foilers, Jim Rutt, Keystone Paper & Box Co., Kevin Abergel, MGI USA, Jeff Peterson, FSEA
This open forum and networking opportunity will discuss the transformation and continued growth of metallic foil decoration for all types of applications. Panelists provide a perspective from their expertise and experience on what they are seeing in the market today in terms of hot foil, cold foil, and new digital foil transfer, and how this is affecting and changing the metallic foil decorating landscape. Attendees will be encouraged to participate and discuss the trends they see as our industry continues to evolve.


Tuesday, April 5

• Functional Area Roundtable Discussion
Growing peer-to-peer networks and having the opportunity to meet other individuals in similar roles and responsibilities is a primary component of the FSEA 2016 Annual Conference. During this session, attendees will exchange ideas on various topics related to their specific group, including Sales and Marketing, Finance (IT & ERP included), Production Efficiencies/Operations and Workforce Development. Participants will have the chance to interact with their peers on topics that are unique to their job functions. These highly focused sessions are a perfect way for attendees to find new ideas, expand their professional networks and explore new methods of improvement!


Steve Riddell, Blinds.com
Steve Riddell is a dynamic and inspirational speaker, trainer, coach, manager and author with a reputation for excellence. As an entrepreneur and motivational speaker, he is considered an expert in management, sales and customer service, teaching his methods to large groups of people nationally and internationally. His range of expertise includes entrepreneurial ventures, sales, motivation, call center design, call center management, compensation, direct marketing and hiring - getting the right people. In 2013, Riddell was named Senior Sales Executive of the Year and received the Gold Stevie Award for excellence in Sales and Customer Service. Riddell currently serves as the Chief Operating Officer for Blinds.com, the largest e-commerce organization in Houston, Texas with sales of $100 million. Blinds.com has been honored with many awards, including Best Places to Work in Houston for the past three years, Most Engaged Workplace in America, Healthiest Employer in Houston and Best Call Center in the US.

• Keynote: Innovating the Customer Experience
Steve Riddell, Blinds.com
Innovation is always centered on delivering value to customers, and the customer experience must be front and center. Steve Riddell is an award-winning innovator leading Blinds.com sales and operations. Creating and executing disrupting value propositions has allowed Blinds.com to create consistent 30-percent sales growth - year over year. Along with founder Jay Steinfeld, Riddell primarily was responsible for leading Blinds.com's merger with Home Depot in January 2014. His energy, passion and transformative leadership will inspire attendees to look at the customer experience they provide in new ways. Riddell will deliver a tangible roadmap that business leaders can Lift and Shift into their businesses to transform and innovate their value proposition and customer experience.


• Ignite Sessions
Fellow peers involved with print finishing and decorating will share brief, impactful stories related to targeted topics in order to ignite ideas, challenge paradigms and create a call-to-action for audience attendees.


• Solving Finishing/Decorating Challenges with Digitally Printed Materials
Michael Aumann, Brandtjen & Kluge; Vic Stalam, Highcon
The panel will discuss the challenges that digitally printed material continues to create for finishing processes, including diecutting, creasing, foil stamping, embossing, etc. They will provide recommendations on how to streamline the finishing process when working with digitally printed material and provide time for questions and interaction from the audience.