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2014 FSEA/IADD Conference - Sessions and Speakers



Keynote: The Idea Driven Organization

Dr. Alan G. Robinson, Isenberg School of Management, University of Massachusetts

Every day, front-line employees see many problems and opportunities that their managers do not. They have plenty of ideas to improve productivity and customer service, to offer new or better products or services, or to enhance their organizations in other ways. But their organizations usually do better at suppressing these ideas than promoting them. As Dr. Robinson will explain, some eighty percent of an organization’s potential for improvement lies in front-line ideas. This fact means that organizations which are not set up to listen to and act on front-line ideas are using at best only a fifth of their improvement engines. When managers gain the ability to implement twenty, fifty, or even a hundred ideas per person per year, everything changes. Most organizations largely ignore the enormous resource of employee ideas. Either their managers do not realize the power in employee ideas, or they have never learned how to tap this power effectively. This talk will show you how the best managers and organizations encourage, collect and implement large numbers of employee ideas. It will show you the principles involved, the benefits you can expect, and how to avoid the some of the major pitfalls you may encounter along the way.


Practice Safe Social Media

Lisa Allison, Strategic Marketing Partners

This presentation will teach business professionals how to effectively utilize social media. Discover smart, secure and useful search engine optimization (SEO) tactics in order to capitalize on the tools that each social media platform has to market your business. Get to know the benefits and limitations of each social platform in order to evaluate whether LinkedIn, Twitter, Facebook or YouTube has components necessary to communicate your message. Acquire knowledge for how to develop a successful social media strategy and/or policy by starting with the basics of how to protect your business against internal and external factors. Gain insights and tips for how to ensure your social presence positively impacts your business in both the eyes of Google and your target market. Grow distinctiveness and credibility within your professional sector by learning how other B2B corporations have successfully utilized social media. Leave with a richer understanding of how social media can benefit your internal culture, position your company as a market leader and improve your search engine rankings.


Tax Effects: What Does 2014 Have in Store for Business Owners?

John L. Reineck, CPA, Carlson Advisors, LLP

Carlson Advisors will be discussing tax saving opportunities that make a big difference for FSEA and IADD members. A few topics that will be discussed are tax strategies surrounding the new Affordable Care Act provisions, new penalties related to the health insurance mandates, the Research & Development tax credit and other potential tax strategies.


Avoiding Unlawful Employment Practices for Your Business

Dan Rosenow and Jeff Frese, Sentry Insurance

In spite of the employment-at-will laws, the management of human resources and the maintenance of a productive workforce requires a certain amount of diligence. Sentry Insurance will look at employment laws, the elements of employment claims, damages available to aggrieved employees and best practices in the management of human resources.


Interactive Plant Tours

Choose one plant tour* and spend three hours on these interactive tours that will include time on the production floor, insights from the key people in each organization and a chance to ask questions. The plant tours are organized so all participants will gain valuable knowledge of the companies’ workflows, processes and existing technologies.


Blanking Systems, Inc.: BSI gives a complete solution for all blanking requirements. Tool design software, precision blanking tool components, accessories, training and specialized machinery are engineered and manufactured to help build the strongest, most accurate blanking tools in the world.


Letterhead Press, Inc.: Letterhead Press is a national graphic arts leader specializing in fine embossing, foil stamping, holographic application and other related services that enhance product and marketing effectiveness.


*A limited number of spaces are available for each plant tour. Choice is not guaranteed, and tours are expected to fill quickly. Industry suppliers will be placed on a waiting list and added to the tour of their choice if space is available after the early bird registration date.


Ignite Sessions

These sessions are designed to bring thoughts, ideas and implementable solutions directly to you. No need to go looking for new and creative ways of doing business! These IGNITE sessions will feature your industry peers openly sharing what they have actually done to improve their own businesses. Although not all solutions may directly fit, attendees are encouraged to think of the many ways the solutions could be adapted to their own companies. The IGNITE session has been designed to be fast, informative, fun and focused. Presenters will convey strategies and tactics that have invigorated their company. During this quick-hitting session, multiple presentations will be given in short 5-minute bursts.


CUshop Consumer Experience Study: High Visibility Effects on Packaging

Dr. Andrew Hurley and Kelsey Byrd, Clemson University

Through the use of eye-tracking technology and the CUshop Consumer Experience Laboratory, Dr. Hurley will unveil the results of the first study developed in conjunction with the Foil & Specialty Effects Association to observe the effects of high visibility enhancements and test the hypothesis that an embellished packaging would increase attention to the product when compared to the same product without enhancements.

The CUshop Consumer Experience Laboratory at Clemson's Sonoco Institute utilizes a four-step research process to improve sales based on brand packaging. Clemson "shop-ologists" gather and produce compelling D.A.T.A. through Design, Analytics, Team Thinking and Action. The CUshop is a realistic and immersive retail environment where study participants easily provide their purchasing decisions through eye-tracking data processes. Clemson graduate students analyze the designs through proven scientific methods and can illustrate graphics that properly display an audience’s response towards the package design.


For this study, three separate packaged product categories were analyzed and tested over a three-day period. The results of the study will be revealed for the first time, and groundbreaking research concerning embellishments will be discussed. A copy of the entire study will be available to all conference participants.


Utilizing the Findings of the CUshop Study

David Hutchison, Brightmarks, LLC

Hutchison will discuss the value of the findings from the CUshop study, providing ideas and concepts on ways the findings can be marketed and shared with current and potential customers. The audience will learn how the results can be extremely useful for not only selling the benefits of high visibility enhancements on packaging, but also how the results can benefit print finishers in selling the use of foil and other enhancements on products including presentations folders, stationery, book covers, greeting cards and more.


Adding Value to Print

Hal Hinderliter, Hal Hinderliter Consulting Services

Can adding value to print improve profitability? Join author and market researcher Hal Hinderliter as he reviews the latest research from PRIMIR (the Print Industries Market Information and Research organization) on the state of value-added techniques for print. Hinderliter will highlight details from a recent cross-sectional survey of trade shops, print service providers, print buyers and brand owners, including current trends for popular value-added enhancements such as foil, embossing, coatings and laminates. He’ll also provide valuable insights into how the printing industry can leverage “print that performs” to reduce the likelihood of digital conversion. Attendees will learn the primary reasons cited by print buyers for using value-added features/services; how the profitability of trade service providers is affected by value-adds; attitudes on cost-effectiveness of these enhancements, as described by print buyers and brand owners; and what PRIMIR’s research predicts the future will hold for companies that provide value-added enhancements.


Corrugated vs. Paperboard: What Everyone Needs to Know About Package Design to Succeed Today  

Kevin Koelsch, Dynamic Dies, Inc.; Ian Young, Radiant Lasercut, Inc.; and James Harmon, Midwest Steel Rule Cutting Die, Inc.

Your customers rely on you to create (or help them create) packaging that’s worthy of containing their products. New techniques, materials and software provide the ability to design truly innovative packaging. But how does one decide whether a package’s structural design is best served by corrugated or paperboard?


The line used to be fairly clear – paperboard was used for primary/retail/display packaging and corrugated was used almost strictly for secondary packaging such as for shipping boxes simply expected to get products from point A to point B. As paperboard has become thicker, while corrugated has grown thinner, and both materials are engineered better and more visually appealing, you now see paperboard being used often for shipping purposes, and there is also growing trend to use corrugated for retail packaging for its “greener look” and shelf-ready characteristics.  


This "battle of the packaging materials" breakout session will focus on the pros and cons of “like” designs being made in both materials, featuring both a corrugated and folding carton viewpoint. Also discussed will be examples of package designs that simply need to go one way or the other. You will see that there are overlaps and similarities between these materials. You also will become better educated on the critical points needed to make decisions about them. After these presentations, you will come away with a better understanding of how to choose the proper material for your professional packaging solutions. Join us for this fun, interactive and educational session.


Digital Technologies Changing Finishing/Folding Carton Landscape? (panel discussion)

Michael Aumann, Brandtjen & Kluge; Kevin Abergel, MGI USA; Barry Walsh, Scodix
This presentation will explore technologies (those available now or those that soon will be) which will affect how folding cartons and other printed materials will be produced. Learn how digital technologies, combined with laser cutting and robotics that help coordinate everything from digital printing to the finished carton, literally can create Cartons in Minutes®. This presentation also will explore new inkjet UV coating technologies that can create all types of specialty UV effects without the set-up and tooling of conventional coating methods. Learn how this technology works and hear suggestions for the best applications for digital inkjet UV.


Print Industry Forecast: Are We in the Home Stretch in the Year of the Horse?

Chris Kuehl, Armada Corporate Intelligence

The economy started to turn in a more positive direction towards the end of 2013. Is this something that can be counted on for the bulk of 2014? This is an election year and that tends to complicate things. It is also a year with a new chairman for the Federal Reserve and new leadership in other parts of the world. Will recession be substituted with inflation? Does the market start to see more volatility? There will be more variation than last year – that much is known for sure. Hear Chris Kuehl's current assessment of the US economy, including an analysis of future trends to watch.



Conference Speakers


Dr. Alan G. Robinson

Dr. Alan G. Robinson is an award-winning author, consultant and educator. He specializes in managing creativity, ideas and innovation, as well as lean production, and is the co-author of eight books, which have been translated into more than twenty five languages. Robinson’s book, Ideas Are Free, (co-authored with Dean Schroeder) was based on a global study of more than 150 organizations in 17 countries. It describes how the best companies go about getting large numbers of ideas from their front-line employees, and the competitive advantages they gain from this. The book was named Reader’s Choice by Fast Company magazine and one of the 30 best business books of 2004 by Soundview Executive Books, and was featured on ABC World News and CNN Headline News. His latest book, The Idea-Driven Organization: The Power in Bottom-up Ideas, will appear in April 2014. 

Dr. Chris Kuehl

Dr. Chris Kuehl is a managing director of Armada Corporate Intelligence. He provides forecasts and strategic guidance for a wide variety of corporate clients around the world. In addition, Dr. Kuehl is the chief economist for several national and international organizations, including Fabricators and Manufacturers Association, National Association of Credit Management, Finance, Credit and International Business and the Business Information Industry Association. He also is the economic analyst for the Missouri Society of CPAs and the Kentucky Society of CPAs. He is the author of Business Intelligence Briefs and Executive Intelligence Briefs - both publications from Armada – and is responsible for the Credit Manager’s Index from NACM and Fabrinomics from the FMA. 

Lisa Allison

Lisa Allison is the marketing communications manager and social media strategist for Strategic Marketing Partners (SMP), a marketing consulting firm for small to mid-sized American manufacturers. Her formal education includes a Bachelor’s degree in English Literature from the University of Colorado-Boulder, as well as Graduate Certificate classes in Professional Writing and Communications. She continuously attends seminars dedicated to writing for the web, search engine optimization (SEO), marketing best practices and social media tactics in order to obtain new skills and insights.

Dr. Andrew R. Hurley

Dr. R. Andrew Hurley is an assistant professor of Packaging Science, as well as a research associate at the Sonoco Institute of Packaging Design and Graphics at Clemson University. His M.S. focused on transport and distribution methods in the packaging supply chain and Ph.D. focused on optimizing the packaging design and development process along with an eye-tracking integration. His research and teaching interests include entrepreneurial development and support efforts, eye tracking, consumer experience and research in design optimization and aesthetics.